If you’ve ever done any sort of paid media (Facebook, Adwords, etc) you know that one of the most important steps in tracking campaign performance is to "add a snippet of code" onto your website.
Here’s the question to you — do you add this code directly to your site, or do you do it with a tag management tool, like Google Tag Manager (or Tealium, or Ensighten)?
If you add it with any of the above solutions, awesome!
If you add it manually to your site, read on.
Each time a new vendor (i.e. Facebook, PureChat, HubSpot, Segment, Adroll) wants you to “add this snippet of code” to your website,
INSTEAD OF logging into your Wordpress/Squarespace/your company's CMS to inject that code into the header of a page (or sending an email to your IT team with specific instructions on what pages the code should be placed on)
DO THIS with Google Tag Manager
Aside from making it easier on a marketer to see all of the tags they've placed on their site and to update, modify, or remove tags when they are no longer needed, a tag management tool helps improve website performance by reducing the accumulation of tags and keeping things as clean, lean, and DRY as possible.
Want to get started? You can sign up for Google Tag Manager and add the Google Tag Container to your site. Google's Setup and Installation Guide is a great step-by-step guide to follow.
Questions? Feel free to ask at Cristina@hellocurrentdigital.com.